Take Your Customer Relationships to the Next Level: Level Up Your Engagements on Instagram
Author: Ellice Dojillo
Date: August 15, 2022
Feeling like your customers are losing excitement towards your business? Make them feel that special *spark* again by leveling up your engagements on Instagram!
Last time, we talked about how you can make that business relationship you have with your customers incredibly special again through the use of Facebook engagements. Today, we’re bringing you the deets on how you can encourage your customers to interact and eventually continue to buy from you through the use of the Instagram platform!
Like last time as well, before we continue on with the top tips you will need to know, let’s understand further first what Instagram engagements exactly are.
What Are Instagram Engagements and is it Even Any Different from Facebook?
Much like Facebook, Instagram engagements are basically any interaction your customers and even potential customers do on your Instagram account. On the Instagram platform, engagements can mean the following: likes, comments, shares, follows and even saved posts. When you get more engagements, naturally you get a bigger audience.
Facebook and Instagram engagements are indeed pretty similar, but how to get them is what makes all the difference.
Now, let’s go through all the tips you’ll need to know to get those Instagram engagements up, up, up!
Instagram Engagement #1: Being Aesthetic is the Key!
Instagram is a platform that is heavily reliant on visuals. The first thing that people see on your Instagram account would be the pictures that you post and how creative your feed is. If your feed is good to the eyes, then more Instagram users would clearly want to see more of it. They’d be encouraged to continuously look through your posts and even potentially consider giving you a follow!
If you’re not sure exactly how to make your feed “aesthetic”, you can look through posts that show how to keep up with the aesthetic trend or get some inspos on Pinterest!
Instagram Engagement #2. Be A Minimalist with Your Content.
Aside from the aesthetic trends, following minimalist trends is another tip we have for you! On Instagram, it’s best to keep things simple and clean. Make your captions short but catchy. Make use of the multiple pictures in a post feature that Instagram has in order to highlight the important parts of the message you want to deliver about your business’ products or services. With easy messages or instructions, your customers would more likely want to engage with you and even buy from your business!
Instagram Engagement #3. Get to Using those Hashtags!
Instagram is actually one of the best platforms to use hashtags. Search the hashtags related to your product, service, or business (whatever may be the main topic of your post) that have the most engagements. Use those hashtags on your posts and even Instagram stories!
Hashtags are one of the most powerful tools on Instagram that will increase your follower account and, therefore, your potential for more engagements with your customers! So, make sure to use them all you want and need!
After you follow all these tips, we’re sure that you’ll be on your way to complete success in your customer engagements which would eventually mean a complete increase in business revenue! Other than that, it can also, however, mean dealing with a lot of customers that you may deem as too much to handle. Manage through the suddenly big wave of customers through Bling!
Blingis a business-friendly platform that is prepared to help you successfully serve all your customers well as they engage with you through your business's Instagram account. After all, Bling has amazing customer relationship management tools like an auto-populating CRM. And get this, aside from Instagram, you can also efficiently interact with the customers you get through Facebook and Gmail.
And it doesn’t even just stop there. There’s much more! Bling is also ready to give you your very own personalized business phone with an area code of your choice so that you won’t have to go through the hassle of using your personal phone any longer.
In addition, Bling also has a completely new feature called “Rate Your Customers” which will allow you to do exactly that so that your business and other businesses within the Bling world can be alerted of potential scams and irresponsible buyers.