Smoothly, Spectacularly, and Successfully: Launch Your Product With These 3 S’s Now!
Author: Ellice Dojillo
Date: April 29, 2022
Who would have known that 3 s’s are all you need to make your product’s launch amazing?
To have a good business also means to have good products. For sure, as you have planned your business, you have also planned for the perfect product to be released. You see no loopholes. Everything is perfect, right? Well, it might not quite be the case.
Having a perfect product doesn’t automatically entail that your business is going to have a great reputation from the get-go, especially if your business is relatively new. Other than having studied how your product can help people, it’s also important to keep in mind that one must study why people should even have an interest in your product by creating enough noise that would lead a lot of people to admire your products’ smooth, spectacular, and successful launch or how we like to call: the ‘Three S’s to Launching’. It’s a concept that we’re going to discuss right here, right now, so sit back, relax, and learn by reading through the article as we take you off to everything you need to know about the ‘Three S’s’ in 3, 2, 1.
Let’s go!
First S: Smooth.
Being smooth means being flawless. And to have a flawless launch, you’ll have to plan everything there is to your product launch ahead of time.
If this is your first time and you have no idea where to start, take a chill pill, because we’re sure not going to leave you floating around in space to possibly get stuck in wormholes.
There are three main points you should be able to plan regarding your product launch:
First, you’re going to have to create a strong buzz around your product. Keep getting people to start talking. While for some people it may seem weird to advertise a product that isn’t existent yet, beginning to plan the way you’ll advertise and acting on that advertising plan even before the product launch will help a lot. It helps create the subtle excitement surrounding the product and furthermore, helps you secure an audience that will be incredibly eager for the release of your product. It’s also important to note that there are two ways you can advertise your product pre-launch: shroud your products in a little bit of mystery to keep your future customers on their toes or be incredibly straightforward on everything that your product will be.
The second is making sure that your future customers will know the where and when of your product launch. Sure you may have secured several customers who will look forward to it, but if they have no clue about the date or where it’s taking place, then you’ve failed to secure an actual audience for the actual day of your launch. Don’t forget to get to write ALL the details about the event. Oh, and take note: it’s also best to plan a date where you feel the majority of the people who could be your possible customers will be free, so on that day, they’d be super focused on your product launch and your product launch only.
Lastly, for your product launch to be smooth, write an outline of events on how you want your product launch to go. Will there be games? Will there be an intermission? Will there be a guest speaker? Write all of that down and arrange it in the sequence you want the events to be in for your special day.
Second S: Spectacular.
For your product launch to be spectacular, you have to be sure that it has the right noise and aesthetics. Some of the points in having a smooth product launch can be applied here: for instance, creating intense noise that will transcend your customers and make them want your product to secure a huge crowd during the launch.
Another factor in making a product launch “spectacular” is still currently in need of discussion: handling the aesthetics.
Making sure that all your socials, your posters, and even your product itself have the perfect artsy designs that will appeal to many people is extremely important. If you’ve ever heard of the quote, “Don’t judge the book by its cover,” you may have to erase that thought out of your head if you want to focus on business because let’s face it: in most cases, people try new products because of the first impression and strong appeal they have of them.
Therefore, you must research the types of color schemes that are in and the types of design people want. If you’re an artist, then you’re in luck. You can create and apply unique art styles that you’re positively sure will help reel people in. If you aren’t though, then don’t think you’re ever out of luck because you could always consider finding and hiring the right people who are willing to give your business and products a makeover that will make your product launch unique.
Third S: Successful.
To unlock the “Third S”, the only thing you need to keep in mind is making your product launch smooth and spectacular. If you’ve done both, then congratulations! You’ve just had a successful product launch! Before you try and take a rest though, you may have to keep in mind that the product launch’s end is only the beginning of you continuing the business grind. Right after an exhausting day of successfully launching your product, you’re bound to get tons of orders from hungry customers looking to be sated. The whole scenario after the product launch can be messy…
But never fear for Bling is here!
As long as you have Bling, you can feel relaxed and calm knowing that your customer’s orders and your relationships with your customers are organized and taken care of by Bling’s good ol’ trusty hands.
Bling is a business-friendly platform with the perfect social media marketing tools that will help you maintain your reliable relationships with your customers, a social media CRM that will assist you in organizing your orders, and a business phone for small businesses and big businesses.
With Bling, you can never go wrong. With Bling, your business as a whole can be smooth, spectacular, and successful. Start your 14-day free trial now and start Bling-ing!
